Group Sales (£m)

Why we use this measure

Measures growth at Group level reflecting retail sales and platform business fees

2016 performance

+15.1%

v 2015

Strategic link

Growth Icon

Average Orders per Week

Why we use this measure

Measures order growth in our retail businesses

2016 performance

+17.9%

v 2015

Strategic link

Growth Icon

Gross Sales (Retail) (£m) A

Retail Sales Chart

Why we use this measure

Measures sales growth of our retail business

2016 performance

+13.6%

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

CFC Efficiency (UPH)

CFC Efficiency Chart

Why we use this measure

Measures CFC operational efficiency

2016 performance

+3.5%

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

EBITDA A

Ebitda

Why we use this measure

Measures operating profitability

2016 performance

+3.3%

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

Product Waste (%)

Product Waste Chart

Why we use this measure

Measures efficiency of our operations in terms of waste minimisation: the lower the better

2016 performance

+0ppt

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

Average Order Size (£)

Average Order Size

Why we use this measure

Measures aggregate impact on average shopping basket

2016 performance

-2.7%

v 2015

Strategic link

Growth Icon

Delivery Punctuality (%)

Deliveries on Time Chart

Why we use this measure

Measures punctuality of our delivery operations

2016 performance

-0.4ppt

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

Average Deliveries per Van per Week

Average Deliveries per Van Chart

Why we use this measure

Measures efficiency of our service delivery operation

2016 performance

+6.3%

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

Active Customer Base

Active Customer Base Chart

Why we use this measure

Measures growth in our core customers who shopped in the last 12 week

2016 performance

+13.9%

v 2015

Strategic link

Growth Icon

Order Accuracy (%)

Items Delivered Chart

Why we use this measure

Measures order accuracy (pre substitution)

2016 performance

-0.3ppt

v 2015

Strategic link

Proprietary Knowledge
Efficiency Icon

SKU Count (Hypermarket)

SKU Count Chart

Why we use this measure

Measures growth in range offered at Ocado.com, not including standalone sites

2016 performance

+6.4%

v 2015

Strategic link

Growth Icon

ASee Alternative Performance Measures

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