Established in 2000 and listed on the London Stock Exchange in July 2010, Ocado is the world's largest dedicated online grocery retailer with over 580,000 active customers. Our objective is to provide our retail and corporate customers with the best proposition in online shopping at the lowest possible operating cost. This enables us to build a strong, sustainable and growing business designed to deliver long-term value for our shareholders.


We have developed a unique end-to-end operating solution for online grocery retail based on proprietary technology and IP, suitable for operating our own retail business and those of our commercial partners.


The world is changing fast, driven by different shopping habits and ever more advanced technology. Grocery is the largest of all retail segments and is increasingly moving online. In particular, the rapid growth of shopping using mobile devices opens new opportunities. We are well positioned to take advantage of these long-term structural trends for the benefit of our customers, partners and shareholders.

Why People
Invest In Us


Largest dedicated online grocery supermarket in the world

More information below


Significant market opportunity in grocery, the largest retail segment

More information in Ocado Within the Marketplace


Ideally positioned to benefit from continuing channel shift to online

More information in Ocado in the Marketplace and Our Business Model


Proprietary intellectual property creating significant competitive advantages

More information in Ocado Smart Platform


Commercialising intellectual property offering significant value creation from platform business

More information in Our Strategic Objectives


End-to-end operating model gives structural advantages

More information in Our Retail Operating Model


Superior customer offering with leading service, range and price proposition drives growth

More information in Our Strategic Objectives


Operational leverage and virtuous cycle of growth, investment and innovation

More information in Our Business Model


Proven management team driving strategy and execution

More information in Board of Directors


Actively promoting responsible business behaviour

More information in Corporate Responsibility

Our Vision

Mission Statement

Powered by fresh thinking, we strive for new and improved ways to deliver the world's most advanced end-to-end online shopping and delivery solutions. We are built for this – nobody does it better.

Strategic Objectives

To deliver long-term shareholder value by:

Driving growth icon Driving growth

Efficiency-grey-circle-2016.png Maximising efficiency

Utilising proprietory knowledge icon Utilising our proprietary knowledge

Our Brands

Ocado Logo

Both our corporate identity and our core grocery brand used for our shop and own-label products.

Ocado Smart Platform Logo

Our end-to-end online grocery platform solution.

Our dedicated pet store.

Our dedicated kitchen and dining store.

Our premium beauty store in partnership with Marie Claire.

Channel Shift

There's going to be significant growth across all of the top 10 online grocery markets . . . The UK has always been a leader in online grocery, with both retailers and shoppers keen to embrace new technology, and we expect this to continue."


It is much easier and cheaper to shop online and have it delivered at a time that suits me."

Ocado Customer

Online is forecast to be the fastest growing channel in UK grocery over the next five years with similar trends likely elsewhere (IGD).

Online grocery represents approximately 6% of the UK grocery market, and is predicted to grow to 9% by 2021. The UK grocery market was estimated to be worth £179 billion in 2016 (IGD).

UK Online Grocery Market (2016: £10.5bn)

Global Retail Opportunities

Estimated to contribute to over 50% of all global retail spend, grocery is the largest retail segment. IGD expects the value of the world's grocery market to increase by a third over the next five years, reaching $11.8 trillion by 2020. Grocery retail internationally has undergone a number of changes, and the adoption of digital technologies, is expected to play an increasingly important role. This offers huge market opportunities on a global scale.

Uniquely Positioned to Take Advantage

We have developed an entire end-to-end solution to operate online in the grocery market, vertically integrated across software and physical equipment solutions. This enables us to offer a compelling proposition to consumers including highly attractive service, wider and fresher ranges and competitive prices, giving us a unique advantage in the UK grocery retail market to grow our customer base and take market share.

Ocado Smart Platform, our managed service offering of proprietary software and equipment solutions, will offer retail partners a faster, flexible and more cost efficient way of operating online. By offering the only fully integrated end-to-end platform available, we are uniquely positioned to take advantage of the growing global trend of online food shopping.